My in-laws moved across the road from us, and is a god-send. 

I love my MIL and her husband is great with the kids. It's the best. 

If you're wondering why I have mentioned that, it's because the kids are currently there, at 4:50pm on a Thursday afternoon. 

Normally we have basketball for my son, but it was cancelled today. So here we are. 

I've found myself here with a spare 15 minutes (well, I should be doing other things, but that is always the way) and decided I would type this blog post thats been mustering up inside me for a couple of weeks. 

So, why do we do what we do? 

I wouldn't call myself an entrepreneur, but a lot of people do. I don't think I've done anything special or something that someone else couldn't. But that really isn't the definition of entrepreneur anyway. 

I guess now that I've hit the "5 year" milestone with this business that I never intentionally started (read more about that here) I am wondering more and more about the "why" behind what I do.

There's much talk (the silent type that happens as you scroll the gram and look at everyones highlights and lives and businesses and brands and wonder if you're adding up) about town that kinda says we've gotta "go big or go home" but the more I think about my "why", the less "big" it all is. 

I do this so I can go to basketball. Soccer. Dance. 

I do this so I can drop off and pick up my littles from school. 

I DID this so I could breastfeed as long as I wanted and to earn some money from home, around nap time. 

I DID this while those little people toddled about, making a mess with my fabric stash. 

I do this so I can play with my kids (but not for too long, cause let's be honest, thats hard work and exhausting!). 

I DID this because I couldn't think about them being with someone other than me all day. And I MADE it work.

I don't know what the future looks like. Sure there'll be more TopKnots and new releases. Sure there will be collaborations and fun stuff and all that - BUT my two are grown up a little more now (8 + 5) and this new season is challenging me to think of the "why" a little more.

So, I guess my rambling sums up to this - 

Why we do what we do?

Because I wanna have a flexible life in this season. I am passionate about my product and I enjoy making it for you. I love to see you using it and enjoying it and potentially making your life a little easier. 

I want that flexibility for them, to keep them home if they are sick or pick them up if they need me to. 

Life is too short to not enjoy most of the moments. The MEANTIME is the time we have the most of. I am going to enjoy it, and right now, I am happy for my "why" to be just that. 

What's your why? 

x Holly